Market analysis statistics at a glance
Market analysis sits at the intersection of compensation, demand, and corporate scale.
The numbers below show a field that still pays well, keeps hiring, and supports major data and research businesses across the market intelligence stack.
Fast facts
- Median annual wage: $76,950 for U.S. market research analysts in May 2024 (BLS Occupational Outlook Handbook).
- Median hourly wage: $37.00 in May 2024 (BLS Occupational Outlook Handbook).
- Projected growth: 7% from 2024 to 2034 (BLS Occupational Outlook Handbook).
- About 87,200 openings per year are projected on average over 2024 to 2034 (BLS Occupational Outlook Handbook).
- 941,700 market research analysts and marketing specialists were employed in 2024 (BLS Occupational Outlook Handbook).
- Employment is projected to reach 1,004,700 in 2034, a gain of 63,000 jobs (BLS Occupational Outlook Handbook).
- Market research analysts typically need a bachelor’s degree to enter the occupation (BLS Occupational Outlook Handbook).
Table of contents
- Market analysis salary statistics
- Growth and job outlook statistics
- Industry pay benchmarks
- Company scale and market intelligence statistics
- What the numbers suggest
Market analysis salary statistics
The salary picture is straightforward: market analysis is a professional occupation with solid median pay, a wide earnings spread, and meaningful differences by industry.
Big number: the median annual wage of $76,950 in May 2024 (BLS Occupational Outlook Handbook) gives a clear baseline for what the occupation pays nationwide.
That median is complemented by the hourly view. At $37.00 per hour in May 2024 (BLS Occupational Outlook Handbook), the occupation sits well above low-wage service work and remains aligned with a skilled knowledge role.
A few wage distribution points make the range more useful:
- The lowest 10% earned less than $42,070 in May 2024 (BLS Occupational Outlook Handbook).
- The highest 10% earned more than $144,610 in May 2024 (BLS Occupational Outlook Handbook).
That spread matters because it shows market analysis is not one flat pay band. Experience, industry, and specialization all shape compensation.
Wage spread in one view
| Pay measure | 2024 figure | What it shows |
|---|---|---|
| Median annual wage | $76,950 | Typical pay level for the occupation (BLS Occupational Outlook Handbook) |
| Median hourly wage | $37.00 | Hourly baseline for the role (BLS Occupational Outlook Handbook) |
| Lowest 10% | Less than $42,070 | Entry or lower-paid segment (BLS Occupational Outlook Handbook) |
| Highest 10% | More than $144,610 | Top-end earning potential (BLS Occupational Outlook Handbook) |
Why the wage range matters
The gap between the lower and upper ends of the pay distribution suggests market analysis rewards depth, not just participation.
A person in the occupation can stay close to the median and still earn a comfortable professional salary, but the highest-paying segment shows there is room for much stronger compensation when analysts move into higher-value work.
That pattern is important for anyone comparing job paths, because it signals that specialization and career progression can materially affect earnings.
Growth and job outlook statistics
The outlook side of the story is just as important as pay.
Employment of market research analysts is projected to grow 7% from 2024 to 2034 (BLS Occupational Outlook Handbook). That is a direct signal that demand is expected to keep expanding rather than flattening out.
The occupation also has a large replacement and expansion market. BLS projects about 87,200 openings each year, on average, over 2024 to 2034 (BLS Occupational Outlook Handbook). For readers trying to understand labor-market depth, that annual opening figure is one of the strongest indicators in the dataset.
Job outlook snapshot
- 2024 employment: 941,700 market research analysts and marketing specialists (BLS Occupational Outlook Handbook).
- 2034 projected employment: 1,004,700 (BLS Occupational Outlook Handbook).
- Projected increase: 63,000 jobs from 2024 to 2034 (BLS Occupational Outlook Handbook).
- Projected growth rate: 7% over the decade (BLS Occupational Outlook Handbook).
- Average annual openings: 87,200 (BLS Occupational Outlook Handbook).
What the growth numbers imply
The projected increase from 941,700 to 1,004,700 employment is important for two reasons (BLS Occupational Outlook Handbook).
First, it shows the occupation is already large. A field with nearly one million workers is not niche, and a 63,000-job increase still matters at that scale.
Second, the annual openings figure of 87,200 is larger than the net increase. That is what you would expect in an established occupation with ongoing turnover, career movement, and continued hiring demand. The openings number shows opportunity volume, not just growth on paper.
Quick takeaway
If you are reading market analysis statistics to judge hiring potential, the combination of 7% projected growth and 87,200 average annual openings makes the occupation look durable rather than speculative (BLS Occupational Outlook Handbook).
Industry pay benchmarks
Industry mix changes the pay profile of market research work.
The dataset includes several industry-specific medians for market research analysts in May 2024, and they show a clear spread between industries.
Industry wage comparison
| Industry | Median annual wage, May 2024 | Relative position |
|---|---|---|
| Information | $100,300 | Highest among the listed industries (BLS Occupational Outlook Handbook) |
| Management of companies and enterprises | $98,300 | Very high pay tier (BLS Occupational Outlook Handbook) |
| Finance and insurance | $84,990 | Above the occupation median (BLS Occupational Outlook Handbook) |
| Wholesale trade | $77,870 | Slightly above the occupation median (BLS Occupational Outlook Handbook) |
| Management, scientific, and technical consulting services | $75,640 | Near the occupation median (BLS Occupational Outlook Handbook) |
The pattern behind the table
The industry table shows that market analysis pay is not just about the occupation title. It is also about where the analyst works.
A few useful comparisons stand out:
- Information pays $100,300, which is well above the overall median wage of $76,950 (BLS Occupational Outlook Handbook).
- Management of companies and enterprises pays $98,300, also well above the overall median (BLS Occupational Outlook Handbook).
- Finance and insurance pays $84,990, a solid premium over the occupation-wide median (BLS Occupational Outlook Handbook).
- Wholesale trade pays $77,870, which lands close to the overall median (BLS Occupational Outlook Handbook).
- Management, scientific, and technical consulting services pays $75,640, just below the overall median (BLS Occupational Outlook Handbook).
These numbers show that the occupation can shift from a standard professional salary to a higher-compensation role depending on the sector.
What workers and employers can infer
For job seekers, the industry data suggests that compensation strategy should not stop at job title.
For employers, it shows how industry context shapes recruiting pressure. An analyst role inside information or corporate management may need a stronger pay package than the same title in consulting.
Company scale and market intelligence statistics
Market analysis is not only a labor-market category. It also supports large research and advisory companies whose scale reflects the demand for market intelligence.
The dataset includes several company-level figures for Forrester, Gartner, and RELX. Together, they show how broad the commercial market around analysis, insights, and research can be.
Company snapshot table
| Company | 2025 or latest figure in dataset | Source label |
|---|---|---|
| Forrester delivered products and services to more than 1,700 client companies as of December 31, 2025 | More than 1,700 client companies | Forrester 2025 Annual Report |
| Forrester employed 1,474 persons as of December 31, 2025 | 1,474 employees | Forrester 2025 Annual Report |
| Forrester total revenues in 2025 | $396.9 million | Forrester 2025 Annual Report |
| Gartner Q4 2025 contract value | $5.2 billion | Gartner Q4 2025 results |
| Gartner full-year 2025 revenues | $6.5 billion | Gartner Q4 2025 results |
| Gartner full-year 2025 free cash flow | $1.2 billion | Gartner Q4 2025 results |
| RELX revenue in 2025 | 9,590 GBPm | RELX Annual Report 2025 |
| RELX serves customers in more than 190 countries and territories | More than 190 countries and territories | RELX Annual Report 2025 |
| RELX full-time equivalent employees at year-end 2025 | 37,600 | RELX 2025 corporate responsibility data |
Forrester scale indicators
Forrester’s scale data points to a substantial client base and a sizable services footprint.
- It served more than 1,700 client companies as of December 31, 2025 (Forrester 2025 Annual Report).
- It employed 1,474 persons as of December 31, 2025 (Forrester 2025 Annual Report).
- Its 2025 total revenues were $396.9 million (Forrester 2025 Annual Report).
- Its contract value was $292.4 million at December 31, 2025, down from $311.9 million at December 31, 2024 (Forrester 2025 Annual Report).
- No single client company accounted for more than 3% of Forrester’s 2025 revenues (Forrester 2025 Annual Report).
That last figure is worth noting because it suggests revenue is spread across a broad client base rather than concentrated in one customer relationship.
Gartner revenue and cash flow markers
Gartner’s results show the scale of a larger market intelligence company.
- Q4 2025 revenues: $1.753 billion (Gartner Q4 2025 results).
- Q4 2025 net income: $242 million (Gartner Q4 2025 results).
- Q4 2025 adjusted EBITDA: $436 million (Gartner Q4 2025 results).
- Full-year 2025 revenues: $6.5 billion (Gartner Q4 2025 results).
- Full-year 2025 free cash flow: $1.2 billion (Gartner Q4 2025 results).
- Full-year 2025 diluted EPS: $9.65 (Gartner Q4 2025 results).
- Full-year 2025 adjusted EPS: $13.17 (Gartner Q4 2025 results).
The contract value figure is especially notable. Gartner reported $5.2 billion in contract value in Q4 2025 (Gartner Q4 2025 results), which frames the company as a large-scale commercial research platform rather than a small advisory shop.
RELX breadth and workforce profile
RELX provides another scale benchmark.
- It had 11,800 employees in its 2025 annual report market-segments overview (RELX Annual Report 2025).
- It serves customers in more than 190 countries and territories (RELX Annual Report 2025).
- It reported 9,590 GBPm in revenue in 2025, compared with 9,434 GBPm in 2024 and 9,161 GBPm in 2023 (RELX Annual Report 2025).
- Its Risk segment represented around 40% of revenue (RELX Annual Report 2025).
- Its Business Services segment represented over 40% of revenue (RELX Annual Report 2025).
- It was recognized as a leader in 29 industry analyst reports (RELX Annual Report 2025).
The workforce data is also useful because it shows the company’s scale is not just financial. RELX had 37,600 full-time equivalent employees at year-end 2025, with 51% women employees, 46% women managers, and 31% women senior leaders in 2025 (RELX 2025 corporate responsibility data).
That mix adds a people dimension to the market analysis ecosystem: these are not abstract numbers, but indicators of the size and structure of the organizations that sell insight and research.
What the numbers suggest
The supplied statistics line up around three themes: pay, demand, and industry scale.
1. Market analysis remains a stable professional occupation
The pay floor is meaningful, with a median annual wage of $76,950 and a median hourly wage of $37.00 (BLS Occupational Outlook Handbook). The upper end is much stronger, with the top 10% earning more than $144,610.
That spread tells you the occupation has room for progression.
2. Employment demand is expected to stay active
A projected 7% growth rate from 2024 to 2034, plus 87,200 average annual openings, points to continued hiring demand (BLS Occupational Outlook Handbook).
For a reader comparing occupations, that is the kind of combination that suggests both entry opportunity and long-term relevance.
3. Industry choice can change compensation materially
The wage table shows a jump from $75,640 in management, scientific, and technical consulting services to $100,300 in information (BLS Occupational Outlook Handbook).
That is a strong reminder that the same occupation can pay very differently depending on employer type.
4. The broader market intelligence ecosystem is large
Forrester, Gartner, and RELX each show substantial scale through client counts, revenue, contract value, and workforce data (Forrester 2025 Annual Report; Gartner Q4 2025 results; RELX Annual Report 2025).
That matters because market analysis is not just a job category. It supports large enterprises built around research, insights, and advisory services.
5. The occupation has a long runway for specialization
The need for a bachelor’s degree to enter the occupation (BLS Occupational Outlook Handbook) suggests formal training is part of the baseline, but the pay range and industry spread imply that deeper expertise can translate into better outcomes.
That is the clearest overall message from the numbers: market analysis is a structured profession with solid pay, visible demand, and meaningful upside for those who move into stronger sectors or higher-value roles.