Starting Your Online Store: The Essentials

Written by Tonia K. Simon

Publish Date: September 15, 2021

Starting your online store is a great way to generate extra income for yourself, and it’s also a fascinating experience. You need to be aware of many aspects of running an eCommerce business before you get started, which is why we have compiled this blog post with all the essentials you need to know!

Research your product

Is your product unique or one of many like it on the market? If there are similar products to yours, how do they differ from yours, and why would someone buy your version instead? Are people searching for this type of product online right now, and if so, what makes them want to purchase your version over another?

Keep your target market in mind when selecting a product to sell. Make sure it’s something you know and understand well enough that you can talk about the benefits of using it, but don’t choose too small of an industry, so there aren’t many people purchasing online currently. Additionally, make sure not to pick anything “too generic,” like gift baskets or candles.

You’ll want to make sure you can take advantage of industry-specific search terms. Create a listing for your product on Google Shopping, eBay, and Amazon Search through significant retailers’ websites like Walmart or Target online stores to see what types of products are sold there. Please make a note of where they’re getting their products from (manufacturer names) since you’ll likely want to find similar suppliers.

Decide on a price point.

You’ll need to research what is selling well on Amazon and how much you will have tO sell it for to make a profit. This may seem difficult or frustrating at first because so many factors go into the calculation of eCommerce pricing strategies, but this isn’t something you should skip over. If your pricing strategy is too high, customers may not buy from you, or they could even return to Amazon and purchase the same product for a lower price!

The price point of your product should be where you want to break even but not exceed the number. Profit margins are generally slim in this industry, so you mustn’t go overboard with spending. Otherwise, there will be no money left over for future projects after taking care of expenses. If budgeting gets too tight, then prices might need to come down, resulting in a loss if sales start dropping off because customers have found an alternative place at a lower cost.

Set up your website and social media accounts

  • -Make sure you have a website to sell your products. You can set up an online store with any hosting services, such as Shopify or Squarespace. Make sure that the URL for the site is easy enough to remember and spell so customers can find it when they search and link back from social media accounts.
  • -Once the website is up and running, make sure to set up your social media accounts. Make Facebook and Instagram business pages with an excellent profile photo of you or your brand logo (if it’s unique), as well as Twitter and Pinterest if those are applicable for you. Link them all back to the main site URL, so your customers have an easier time finding you and so they can easily share your website with their friends. An excellent example of a site that incorporated these tips is, an online store that sells bows like Scorpyd crossbow and other hunting gear.
  • -You should also set up Google Analytics to track the traffic coming from social media sites. This way, you can see where all of your customers are coming from so that if Facebook is generating more sales than Pinterest, for example, you know which social media platform you should focus on.
  • -Add your logo and links to social media accounts as well as the website URL, if it’s not already included in your header or footer, so that every time a customer sees an advertisement for your brand, they can easily be directed back to it.


Create a marketing plan to get the word out there about your new store.!

An excellent first step is to subscribe to relevant newsletters and social media feeds so you’re always learning about new marketing trends, tools, and strategies.! Search Engine Optimization (SEO) is another crucial aspect of your marketing plan that contributes to the success or failure of your online store.!! You don’t have to spend a lot on SEO, but you should be strategic in approaching it and constantly look for new ways to improve.! Your blog is also an integral part of your store’s success.!

Customers want to know that they can trust you, and what better way than getting a first-hand glimpse into the company through its blog?!! Your content should be based on exciting and helpful information for your target audience while also promoting some aspect of your online store or brand.!

To get the word out there about your new online store, think of a creative way to market it. For instance: offer discounts and free shipping for first-time customers or provide coupons that can be taken into local businesses to generate foot traffic; create an Instagram account with photos from current fashion bloggers using items you carry as well as behind-the-scenes shots at photoshoots; run Facebook ad campaigns targeted towards people whose profiles suggest they are interested in fashion blogging, marketing agencies who work within the industry, etc.; join community groups such as Meetup which organize monthly events explicitly targeting small business owners so you can meet real potential clients face-to-face.


Get feedback from friends and family before opening up shop!

They may have some great ideas and point out things you never thought of. The first step someone should take when starting a business is to have people close with them provide their honest opinions about the idea. They may have some great ideas and point out things you never thought of. It is essential to make sure your business idea has a purpose before going through the trouble of starting it up.


Remember to include all of the essentials for a successful online store. You need products, pricing, shipping and payment methods, customer service options, and more. If you’ve been holding off on starting your own e-commerce business but want to find success with an online store, now is as good a time as any!