When a new business is started then to increase the customers and sales, websites are made so that customers can check out the products and can order them as well. A new business requires publicity through different techniques. Creating a business page on facebook to get more visitors to your website is also one of the publicity techniques.
A page can be easily created on facebook by following the procedure proposed by facebook. You have to follow the “Four Steps to Business Success on Facebook” as recommended by the website.
Once your page is created you will need “likes” on it or you can say you require visitors coming to your page and liking your shared stuff and also visiting your website for shopping. When a user likes your page then all your shared stuff will appear on their news feed page. Now with the passage of time when you have a built a reasonable position on facebook then you can also get the opportunity by them to make sales using your official business facebook page. To get visitors to your facebook page you can use the social plug-ins of facebook on your business website. This action would not cost you a penny but a disadvantage is that the number of visitors going to your facebook page through your website is very small and it would not produce any effective sales result. Another action that you can perform to get more traffic at your facebook page is that you have to buy Facebook ads. In this case facebook will automatically promote your page and will persuade users to visit your facebook page and to like it.
You can create various ads on facebook successfully that will cost you from $0.27 to $0.57 on every like. This will surely bring many likes to your page and will allow you to target your relevant customers by providing them the necessary details about your business and offered products. But the cost of all this operation is similar as creating a database that is meant to store the email addresses of visitors that are interested in your services and want to keep in touch and stay updated about your new products. So here is the error that is clearly visible now.
When a post is updated or shared on your facebook page then only a limited number of users are able to view it on their news feed page. Suppose you are having many likes on your page that are in thousands but your shared information or status is just visible to the 5% of the total people that liked your page. This is no less than a shock for a business firm that created a facebook page for the sake of publicity and paid heavily for the purpose but still is not able to get the desired results. As the costs are analogous to the database created for the website for storing email addresses so this action did not worked out the way it was expected to and every time a randomly selected set of users are entertained with the posts of the page.
Surprisingly facebook also have the solution to this very problem but again it demands more money for this action. Whenever you are going to post something on your page then there is a small button titled “Promote” that will allow the post to be visible to more users than before but it cost you some money. To get the visibility of your post from 500 to 50,000 users on facebook you have to pay from $5 to $300. This is similar to pay from 6 dollars to 10 dollars CPM, to let your post visible on the news feed page of the users for which you already have paid the Facebook heavily. One more thing is that the post will only appear on the news feed with no guarantee that the user will click it or see it. If we sum up all the expenses we get to know that advertising a page on facebook will cause about $6 to $12 per user which is unreasonably expensive.
Facebook just create a list of users whom you can advertise your products. It costs you heavily by charging for likes as well as your posts. So this is completely unreasonable for a small business to bear such expenses without getting a very effective result.
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