The social media consultant is considered to be the backbone of company. He is the only person who can take your business to heights of sky. Brand awareness, delivering traffic to website and boosting the bottom line are few of the things done by the consultant. It becomes very difficult when the time for hiring a social media consultant comes. You can turn it easy through observing certain tips while hiring. Through these you can hire a perfect consultant who would keep your company’s reputation top of mind.
Founder of social media examiner Michael Stelzner says that it’s important for you to know the personal and professional networks of the consultant you are going to hire. Check their experience in the social media; if they can perfectly handle it hire them. He also says to check them on social networking sites, whether they are replying perfectly t people or not.
Stelzner says that you should ask questions from them related to your market. Check whether they have any information about it. Measure their general knowledge. Also focus on all the articles, blogs and case studies they have written and see whether they have written any for your industry.
Through the social networking sites check their list of people who they are following. Also see the people they have added and the pages they have liked. See their awareness regarding your products and services.
Get information about their past employers. It might be possible that they names of only one who were happy with them. You need to call them for asking their complete history and work experience.
Sara Sutton suggests that one should check their online examples of work. They should show you their portfolio samples. Measure through their work how they can help you.
Besides all the followers and the pages like by them, Fell says one needs to ask about their custom tracking methods on tools like Google analytics, face book etc.
Other ideas which could help while hiring are ask them their innovative ideas they can adopt for your business. You must ask about their area of specialization firstly otherwise without knowing you will get bad results. Ask about their strategies they can adopt in crisis situation. Also negotiate on payment terms, check whether they want to be paid hourly, weekly or monthly.