You get into a building, not greeted by any person, but the radiant digital shows what follow building’s clean lines. The technology that’s cutting-edge tends to be propped along walls and desks, along with a customers’ mix as well as of employees (which are sometimes not easy to differentiate) who happen to be milling about room with practically very little requirement for conversation. Yes, that’s what banks are like now, and you thought you were walking into Apple store?
Days when the customers of bank were really greeted by some person in any conservative suit, then sent back to wait within a queue for speaking with teller quickly seem to be fading. The banks are now ditching the stuffy interiors. They’re instead having them replaced with the modern features as well as those which are found in Apple store, all in hopes of offering the experience of banking their customers of 21st century desire. And from what it looks like now, that would mean lots of screens as well as negligible human interaction.
The Way Led By Citi Smart Banking:
There’re only few banks at regional level, like Umpaqua, which fully embraced the “smart banking” many years back. For the major and national banks, Citi happened to spark the trend.
During the year 2008, commencing with the bank’s Singapore location, it started off with constructing prototypes of futuristic branch which replaced the tellers with touchscreens, the size with great efficiency, and also gave the locations overall feel and look of the Apple stores. This was not any coincidence, either. Instead of reinventing wheel when modern design was in question, Citi did actually hire services of the Eight, Inc., strategic and architectural design firm that’s behind Apple, as according to some sources.
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