Advertising is a paid form of promotion and presentation of goods and services by a recognized sponsor that can help to coax a person into buying a product. It involves dissemination of information regarding a product to induce people to take actions that can be fruitful to the advertiser. The message that is disseminated is known as advertising. Every firm these days uses effective advertising to increase sales.
The advertiser has to pay the advertising media used for the space or time used to communicate the message to customers. Advertising a product is a non-personal form of presenting information regarding the product since no face-to-face contact is involved between the advertiser and the customers. The name or identity of the advertiser is mentioned during the advertisement of a product. Advertisement is a form of mass communication as it reaches a large number of people simultaneously. It can be done through a wide variety of media.
There are several objectives of advertising a product. Any new product which the customers are oblivious of can be advertised so that customers get to know about it.
Advertisement also helps a business firm to gain a competitive edge over its competitors and at the same time, create it’s goodwill. Effective advertising educates the customers about spurious products prevalent in the market. There are several methods which facilitate advertisement of a product. The more investment is done in advertising, the more, the business flourishes.
How to advertise a product:
Thus, these are eight methods if you were wondering how to advertise a product. Ranging from economical to expensive, all these types of advertisements can bring name and fame to a business if used properly.
Marketing and advertising, however, are not the same. Advertisement is a process which facilitates marketing. Thus, it is a part of marketing. Marketing is a much wider concept as compared to advertisement. Marketing is basically the process of realizing the needs of the consumers and converting needs into products and services and thus, letting more and more people to make use of more of these products and services. It is a process which begins before the production of goods or services and ends after sale.
Thus, it’s main focus is the consumer and not profitability. First, workers go around surveying consumers and realizing their needs and then products are made accordingly. Then once the goods are sold, the workers also make sure that the consumer is satisfied with the product.
The primary objective of marketing is to satisfy the customers by analyzing their wants and then producing goods accordingly. Further, the business also ensures that it earns sufficient amount of profit through marketing. In marketing, product, price, promotion and distribution elements are integrated and hence the customer is satisfied. He gets the right product at the right price and at the right place. This way, marketing serves the society as well. Marketing also generates employment for a large number of people. Many people are hired to perform marketing research, produce goods and distribute them. It is a long term process. Thus, marketing and advertising both ensures that the business gets to earn sufficient profit and at the same time, maintain it’s goodwill in the market.